What is Anchord
Anchord is a read-only identity layer that sits between agents/pipelines and the external systems they write to — HubSpot, Salesforce, Stripe, and others. It resolves records to canonical identities called AnchorIDs, evaluates proposed writes, and escalates ambiguity to humans instead of guessing.
What Anchord does
- Resolve identity. Match records from any source to a canonical AnchorID
using rules-based scoring. Returns
resolved,not_found, orneeds_review. - Guard writes. Evaluate a proposed write before it happens. Returns
allowed: trueorallowed: falsewith specific block codes. Evaluation-only — never writes. - Detect duplicates. Score and cluster near-duplicate records across systems. Merge via API or console with dry-run support.
- Escalate ambiguity. When identity is ambiguous (multiple plausible
matches), Anchord returns
needs_reviewand queues the case for human review.
What Anchord is not
- Not a CDP or data warehouse. Does not store marketing audiences or build customer profiles.
- Not a writeback engine. Never writes to external systems. The agent or pipeline performs the write.
- Not an LLM guessing layer. Scoring is deterministic and rules-based. Ambiguous matches route to human review with evidence and confidence scores.
Core concepts
AnchorID
Canonical identity record for a Company or Person. The stable node in the identity graph.
Source Record
A record ingested from an external system — e.g. a HubSpot company, a Stripe customer, a Salesforce account.
Entity Link
The connection between a Source Record and an AnchorID, with confidence score and provenance.
Trust Ops
The sum of identity resolves and guard evaluations — the core billing metric.
When to use Anchord
Before writing to CRM from an agent. Resolve identity and guard the write first. For Agents →
Before syncing data across systems. Ensure every record resolves to a canonical identity. Scenarios →
To prevent duplicates across HubSpot, Salesforce, Stripe. Detect and merge near-duplicates with rules-based scoring. Prevent Duplicates →
After an acquisition or multi-instance consolidation. Connect multiple Salesforce orgs, HubSpot portals, or Stripe accounts to one tenant. Resolve overlapping identities without writing back. Post-Acquisition Cleanup →
Start resolving before you write
Free plan — no credit card required.